While the decline in the oil and gas industry has presented huge challenges, recognising this and accepting the market environment has enabled organisations to re-focus and look for a different, more strategic approach to define their brand and service offering.
The first steps to develop a positive brand proposition and influence growth starts with a company’s values and culture. Business owners don’t always equate an organisations values with the value of their brand. Knowing exactly what you stand for however, particularly in challenging times is critical to establishing a strong culture within your organisation.
Andy Norman, Head of Brand and Marketing, Claxton, discusses in this blog how his team have reenergised its purpose by integrating its brand values into the operations of the organisation and explains what benefits this has had.